Therefore, sleep quality improvement and anxiety reduction positively influence the cardiac health and quality of life (QOL) of cardiac patients ( 3). The excessive activity of these systems has adverse effects on the cardiovascular system ( 2). A broad range of experimental and physiological data supports the association of cardiovascular diseases and psychological problems, demonstrating that an adaptive physiological mechanism is a response to anxiety and sleep disturbance, which allows the organism to fight the harmful stimuli, which in turn leads to the stimulation of the sympathoadrenal system and hypothalamic-pituitary-adrenal axis with the secretion of cortisol and norepinephrine. Statistics in Iran are indicative of the increased mortality rate due to cardiovascular disorders, with 317 and 116,000 confirmed deaths in Iran daily and annually, respectively ( 1). BackgroundĬardiovascular diseases are a leading cause of mortality in Iran and globally, imposing tens of millions of dollars on medical systems. Therefore, it is recommended that such training be provided to cardiac patients.Īnxiety Heart Disease Problem-solving Skills Sleep Quality 1. Give it a try and let us know if it works for you or what else has worked better.According to the results, PSST could improve anxiety and sleep quality in patients with heart failure. And when organized around your three or four key messages, they're almost certain to resonate, be remembered and, with just a little luck, get repeated. Though of course they must be vetted first, stories, examples, analogies, metaphors, and snappy one-liners can all serve as powerful message enhancers. With catchy phrases like “global company operating like a corner store,” and memorable details like “a warehouse in Oklahoma,” suddenly the abstract message "Our strength is in our people" starts to have meaning and credibility. Suddenly, the reporter can picture the executive opening that letter and imagine the grateful customer and the helpful employee and perhaps begin to think, wow, they DO have great people. She called Saturday so he wouldn’t worry all weekend. Then he got a call Saturday morning from one of our people who had located it at a warehouse in Oklahoma. When he hung up Friday afternoon, it seemed hopeless. In fact, just this week I received a letter from a customer who said he called us trying to track down a discontinued machine part. We like to say we’re a global company operating like a corner store. “Our strength is in our people-and how far they will go for customers. “What sets your company apart from the competition?” While all of those are excellent key messages, when they’re used with no supporting points, they seem cliché, trite and hollow.īut imagine if instead the conversation went like this: You might be inclined to answer with any of these common key messages “Innovation is at the heart of all we do,” or “Our location well positions us to serve customers,” or “Our strength is in our people.” Imagine a reporter asking, “What sets your company apart from the competition?” At Bluestone, we call these “message enhancers.” Not only is that bad for the reporter, it’s bad for the executive who will either be quoted saying something forgettable, or more likely, not quoted at all.īut here’s the rest of that media training secret: Most company messages sound alike until we back them up with interesting stories, examples, analogies, metaphors, etc. It’s true! So while communications teams may be pleased when executives “stick to the messages,” reporters and other audiences are frustrated that they can’t get beyond the predictable, abstract and boring rhetoric they’ve heard time and again. So we organize our thoughts into bundles of three or four messages and repeat those over and over.īut here's a media training secret: Most company messages sound a lot alike. Neither a reporter nor any other audience can reasonably remember more than three or four main points from any conversation. This is the fundamental rule of media training-and for good reason. If you’ve ever worked with a media trainer or PR person, you’ve likely been coached to identify and then stick to your key messages.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |